What should a psychologist do to ensure their advertisement is ethically sound?

Using factual statements only in advertisements is essential for psychologists to maintain ethical standards. Advertising must be accurate, truthful, and not misleading in any way. By focusing on factual information, psychologists can convey their qualifications, areas of expertise, and the services they offer without embellishing or overstating their capabilities. This commitment to honesty helps protect the profession's integrity and ensures that potential clients receive clear, realistic expectations about the services provided.

In contrast, while advertisements that are eye-catching and attention-grabbing can be beneficial for drawing attention, they must not sacrifice ethical standards for style. Personal anecdotes may lead to subjective interpretations that can misrepresent the effectiveness of services. Comparing services with competitors can create a competitive atmosphere that may result in misleading claims or disparagement, compromising professionalism and ethical standards. Therefore, relying on factual statements is the best approach to ensure that advertisements remain ethically sound.