What can psychologists not misrepresent in their advertising?

Psychologists are prohibited from misrepresenting the expected outcomes of therapy in their advertising because doing so can create unrealistic expectations for potential clients. This misrepresentation can lead to a misunderstanding of the therapy process, potentially harming both the client and the professional integrity of the psychologist. Ethical guidelines emphasize the importance of providing accurate information regarding what clients can anticipate from psychological services, thereby fostering informed decision-making and trust in the therapeutic relationship.

Accurate representation ensures that clients have a realistic understanding of what therapy can achieve, which aligns with the ethical standards set forth by psychological associations. This not only protects the client's welfare but also upholds the reputation of the profession. By focusing on a truthful depiction of expected outcomes, psychologists promote transparency and accountability in their practices.