What can lead to a violation of ethical standards concerning advertising for psychological services?

Making vague promises about therapy outcomes can lead to a violation of ethical standards concerning advertising for psychological services because it can mislead potential clients about the effectiveness of the therapy. Ethical guidelines emphasize the importance of honesty and transparency in communication, particularly when it comes to the expectations of treatment. By using vague language or making unspecified guarantees, practitioners fail to provide accurate and realistic information, which can foster unrealistic expectations and create potential harm to clients.

In contrast, using clear and professional wording is aligned with ethical advertising standards, as it contributes to understanding and clarity. Promoting the risks involved in therapy is also essential, as it shows an ethical commitment to informed consent and prepares clients for the potential challenges they may face during treatment. Discussing the importance of qualifications helps build trust and validates the practitioner's credibility, which is crucial for ensuring clients feel safe and informed about the services being offered.