According to ethical standards, what statement should psychologists avoid in advertisements?

Psychologists must adhere to ethical standards that prioritize honesty and integrity in their professional communications, including advertisements. One critical guideline is to avoid creating false expectations of results. This principle is important because it ensures clients have a realistic understanding of what psychological services can provide. Misleading claims can lead to clients having unrealistic hopes or assumptions about the outcomes of therapy, which can undermine their trust in the profession and contribute to dissatisfaction with services.

In contrast, providing evidence of studies is often encouraged to support claims about the efficacy of certain therapies, thereby promoting informed decisions. Offering a money-back guarantee, while potentially appealing in a commercial sense, can imply that outcomes can be directly controlled, which isn't accurate for many psychological processes. Recommending specific products for therapy can be ethically problematic as it may suggest a bias or conflict of interest, depending on the psychologist's relationship with the product or its manufacturer. Thus, avoiding misleading statements is paramount in maintaining ethical integrity in psychological practice.